{"id":23104,"date":"2025-12-25T08:00:23","date_gmt":"2025-12-24T23:00:23","guid":{"rendered":"https:\/\/minnano-rakuraku.com\/contents\/?p=23104"},"modified":"2025-12-25T09:29:23","modified_gmt":"2025-12-25T00:29:23","slug":"kfc_es-en","status":"publish","type":"post","link":"https:\/\/minnano-rakuraku.com\/contents\/en\/kfc_es-en-23104\/","title":{"rendered":"Why KFC Spain\u2019s Twitter is Unhinged: The Genius Behind the Chaos &#038; Anime Memes"},"content":{"rendered":"<p>When you think of a <strong>corporate social media account<\/strong>, you probably picture polished graphics, polite product announcements, and carefully curated PR campaigns. But there is one account that has shattered these norms, leaving the internet in a state of confusion and delight: <a href=\"https:\/\/x.com\/KFC_ES\" target=\"_blank\" rel=\"noopener\"><strong>KFC Spain&#8217;s official X (formerly Twitter) account<\/strong><\/a>.<\/p>\n<p>Known for posting content that makes users ask, &#8220;Is the social media manager okay?&#8221;, <a href=\"https:\/\/x.com\/KFC_ES\" target=\"_blank\" rel=\"noopener\">KFC Spain (@KFC_ES)<\/a> has become a global phenomenon. Instead of ads, they post pixelated anime images and surreal memes, racking up millions of views.<\/p>\n<p>For fans of Japanese anime like <strong>Jujutsu Kaisen<\/strong>, <strong>Dragon Ball<\/strong>, and <strong>Chainsaw Man<\/strong>, the account is a goldmine. But why is a fried chicken brand in Spain posting anime references? Here is a deep dive into the <strong>&#8220;unhinged&#8221; strategy<\/strong> that has made KFC Spain the most chaotic brand on the internet.<\/p>\n<div class=\"related-posts-container\"><h5 class=\"related-posts-title\">Related Post<\/h5><div class=\"related-posts-list\"><div class=\"related-post-card-item\">\n                        <a href=\"https:\/\/minnano-rakuraku.com\/contents\/en\/sixseven-en-23029\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            <div class=\"card-item-img\">\n                                <img decoding=\"async\" src=\"https:\/\/minnano-rakuraku.com\/contents\/wp-content\/uploads\/2025\/12\/sixseven_top-300x169.webp\" width=\"300\" height=\"169\" alt=\"What is the &#8220;67&#8221; Meme? Inside the Gen Alpha Brainrot Trend Taking Over 2025\" loading=\"lazy\">\n                            <\/div>\n                            <div class=\"card-item-content\">\n                                <h6 class=\"card-item-title\">What is the &#8220;67&#8221; Meme? Inside the Gen Alpha Brainrot Trend Taking Over 2025<\/h6>\n                                <p class=\"card-item-excerpt\">&quot;Why do I keep seeing the number &#039;67&#039; all over You...<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div><\/div><\/div>\n<h2>The Art of &#8220;Low Effort&#8221;: What Makes KFC Spain So Bizarre?<\/h2>\n<p>Have you ever visited KFC Spain\u2019s profile? Unlike typical major brands that use high-budget photography for their header images, KFC Spain often has <strong>no header at all<\/strong> or uses images so low-quality they look like they were made in Microsoft Paint.<\/p>\n<p>From the moment you land on their page, the vibe screams, &#8221; <strong>We don&#8217;t care.<\/strong> &#8221; But this calculated &#8220;laziness&#8221; is exactly the hook. It signals to the user that this isn&#8217;t a stiff corporation\u2014it&#8217;s just another user on the internet.<\/p>\n<p>Let\u2019s look at some specific examples that broke the internet.<\/p>\n<h3>The &#8220;Chainsaw Man&#8221; Dance<\/h3>\n<p>One of their massive viral hits piggybacked on the manga and anime <strong>Chainsaw Man<\/strong>. A fan-made video of the character <strong>Reze<\/strong> dancing (originally based on a meme from the <em>Touhou Project<\/em>) was trending online.<\/p>\n<p>KFC Spain didn&#8217;t just retweet it. They posted a surreal video of a <strong>chicken<\/strong> performing the exact same dance steps in front of a KFC restaurant. The reaction was immediate: &#8221; <strong>Why is an official account doing this?<\/strong> &#8221; and &#8221; <strong>I don&#8217;t understand the context, but I love it.<\/strong> &#8221; By embracing the absurdity, they won over fans worldwide.<\/p>\n<div class=\"aligncenter\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"es\" dir=\"ltr\">ya es viernees <a href=\"https:\/\/t.co\/GDZIGD8Wze\">pic.twitter.com\/GDZIGD8Wze<\/a><\/p>\n<p>\u2014 KFC (@KFC_ES) <a href=\"https:\/\/twitter.com\/KFC_ES\/status\/2001959994431070671?ref_src=twsrc%5Etfw\">December 19, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/div>\n<div class=\"aligncenter\"><div class=\"yt-facade yt-facade--short\" data-videoid=\"o2rrJ7FDi-g\" style=\"background-image:url(https:\/\/i.ytimg.com\/vi\/o2rrJ7FDi-g\/hqdefault.jpg)\" role=\"button\" tabindex=\"0\" aria-label=\"\u52d5\u753b\u3092\u518d\u751f\u3059\u308b\">\n                <button class=\"yt-facade__play\" tabindex=\"-1\"><\/button>\n            <\/div><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<h3>Dragon Ball, Naruto, and the &#8220;Choking Sasuke&#8221; Meme<\/h3>\n<p>The brand\u2019s love for anime runs deep. They tackled the legendary <a href=\"https:\/\/naruto-official.com\/en\" target=\"_blank\" rel=\"noopener\"><strong>Naruto<\/strong><\/a> meme where Sasuke is pinned against a wall by Itachi. In KFC\u2019s version, Itachi is replaced by <strong>Colonel Sanders<\/strong>, with a caption implying Sasuke simply &#8221; <strong>lacked enough sauce.<\/strong> &#8221;<\/p>\n<div class=\"aligncenter\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"zxx\" dir=\"ltr\"><a href=\"https:\/\/t.co\/H4CRmW715C\">pic.twitter.com\/H4CRmW715C<\/a><\/p>\n<p>\u2014 KFC (@KFC_ES) <a href=\"https:\/\/twitter.com\/KFC_ES\/status\/1577977466680901632?ref_src=twsrc%5Etfw\">October 6, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/div>\n<p>They also frequently post nonsensical charts. One famous post featured a pie chart comparing &#8221; <strong>Other people<\/strong> &#8221; and &#8221; <strong>Pollo<\/strong> &#8221; (Chicken). The chart claimed, completely without logic, &#8221; <strong>I am made of 72% chicken.<\/strong> &#8221; These cryptic posts generate massive engagement because they are purely for entertainment, not selling.<\/p>\n<div class=\"aligncenter\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"es\" dir=\"ltr\">si soy <a href=\"https:\/\/t.co\/I9iUBctzug\">pic.twitter.com\/I9iUBctzug<\/a><\/p>\n<p>\u2014 KFC (@KFC_ES) <a href=\"https:\/\/twitter.com\/KFC_ES\/status\/1592186548422049793?ref_src=twsrc%5Etfw\">November 14, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/div>\n<div class=\"related-posts-container\"><h5 class=\"related-posts-title\">Related Post<\/h5><div class=\"related-posts-list\"><div class=\"related-post-card-item\">\n                        <a href=\"https:\/\/minnano-rakuraku.com\/contents\/en\/puppetsunsun-en-22791\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            <div class=\"card-item-img\">\n                                <img decoding=\"async\" src=\"https:\/\/minnano-rakuraku.com\/contents\/wp-content\/uploads\/2025\/12\/puppetsunsun_top-300x169.webp\" width=\"300\" height=\"169\" alt=\"Puppet Sunsun: Who Is the \u201cScreaming Blue Thing\u201d and Is He Related to Elmo?\" loading=\"lazy\">\n                            <\/div>\n                            <div class=\"card-item-content\">\n                                <h6 class=\"card-item-title\">Puppet Sunsun: Who Is the \u201cScreaming Blue Thing\u201d and Is He Related to Elmo?<\/h6>\n                                <p class=\"card-item-excerpt\">With his fuzzy blue fur and adorable, innocent eye...<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div><\/div><\/div>\n<h2>Why It Works: The &#8220;Chaos Marketing&#8221; Strategy Explained<\/h2>\n<p>Why would a global brand post blurry memes instead of product shots? This is a high-level execution of a strategy often called <strong>&#8220;Chaos Posting&#8221;<\/strong> or <strong>&#8220;Dank Meme&#8221; Marketing<\/strong>.<\/p>\n<h3>What is Chaos Posting?<\/h3>\n<p>In internet culture, this style refers to creating content that is intentionally low-quality, ironic, or completely aggressive towards the context of the conversation. The goal is to create a sense of disruption on the timeline.<\/p>\n<p>While traditional marketing relies on beautiful visuals, this style thrives on <strong>&#8220;bad&#8221; collages and context-free memes<\/strong>. KFC Spain has been crowned a master of this art because they commit to the bit 100%.<\/p>\n<h3>The Antidote to &#8220;How Do You Do, Fellow Kids&#8221;<\/h3>\n<p>Modern audiences, especially Gen Z, are allergic to brands trying too hard to sound young\u2014the &#8220;fellow kids&#8221; syndrome.<\/p>\n<p>KFC Spain\u2019s community manager avoids this by acting like a regular internet dweller. They might tweet, &#8221; <strong>No good memes today, so I&#8217;m not posting,<\/strong> &#8221; or roast their competitors with savage humor. This lack of &#8220;salesy&#8221; desperation makes their posts feel like <strong>content<\/strong>, not <strong>commercials<\/strong>, resulting in explosive engagement rates.<\/p>\n<div class=\"related-posts-container\"><h5 class=\"related-posts-title\">Related Post<\/h5><div class=\"related-posts-list\"><div class=\"related-post-card-item\">\n                        <a href=\"https:\/\/minnano-rakuraku.com\/contents\/en\/rurouni-kenshin-kyoto-en-17768\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            <div class=\"card-item-img\">\n                                <img decoding=\"async\" src=\"https:\/\/minnano-rakuraku.com\/contents\/wp-content\/uploads\/2025\/03\/rurounikenshin_top-300x238.png\" width=\"300\" height=\"238\" alt=\"Exploring Rurouni Kenshin Pilgrimage Spots in Kyoto\" loading=\"lazy\">\n                            <\/div>\n                            <div class=\"card-item-content\">\n                                <h6 class=\"card-item-title\">Exploring Rurouni Kenshin Pilgrimage Spots in Kyoto<\/h6>\n                                <p class=\"card-item-excerpt\">Since the manga series began in 1994, Rurouni Kens...<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div><\/div><\/div>\n<h2>The Japanese Connection: Respecting the Culture<\/h2>\n<p>You might wonder: Why anime? And why does a Spanish account care about Japanese pop culture?<\/p>\n<h3>The Colonel as an Anime Icon<\/h3>\n<p>Interestingly, statues of Colonel Sanders are a staple at KFC locations in Japan, whereas they are quite rare in the US and Europe. Because of this ubiquity, the Colonel often appears as a gag character or a background Easter egg in Japanese anime (like <em>Gintama<\/em> or <em>Higurashi<\/em>).<\/p>\n<p>Western anime fans often wondered, &#8221; <strong>Why is the KFC guy in so many anime?<\/strong> &#8221; <a href=\"https:\/\/www.kfc.es\/\" target=\"_blank\" rel=\"noopener\">KFC Spain<\/a> noticed this trope and &#8220;reverse-imported&#8221; it. By memeing the Colonel in an anime style, they are showing a deep <strong>respect for otaku culture<\/strong> and acknowledging the jokes that fans are already making.<\/p>\n<h3>The &#8220;Otaku Burger&#8221;<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/minnano-rakuraku.com\/contents\/wp-content\/uploads\/2025\/12\/kfc_es_otaku.jpg\" alt=\"\u30b9\u30da\u30a4\u30f3 KFC LOS OTAKU \u304a\u795d\u3044\" width=\"600\" height=\"337\" class=\"aligncenter size-full wp-image-23091\" \/><\/p>\n<p style=\"text-align: right;\">(Source:<a href=\"https:\/\/prensa.kfc.es\/kfc-replica-en-espana-la-tradicion-japonesa-de-comer-su-pollo-frito-por-navidad\/\" target=\"_blank\" rel=\"noopener\">KFC Restaurants Spain<\/a>)<\/p>\n<p>Their commitment went beyond memes when they launched a real product called the &#8221; <strong>Otaku Burger<\/strong> .&#8221; The marketing materials featured the Japanese word for &#8220;Otaku&#8221; and used Teriyaki sauce\u2014a nod to Japan&#8217;s unique tradition of eating KFC for Christmas.<\/p>\n<p>They didn&#8217;t just slap a cartoon on a wrapper; they researched the culture and created a product that fit the narrative. This authenticity is why the anime community embraces them rather than rejecting them.<\/p>\n<h2>Should Your Business Try This?<\/h2>\n<p>Seeing KFC Spain\u2019s success, you might think, &#8220;We should start being unhinged too!&#8221; <strong>Proceed with caution.<\/strong><\/p>\n<p>This strategy works for KFC Spain because the Spanish internet community already has a strong culture of irony and chaotic humor. For many brands, suddenly acting this way can lead to a PR disaster or confusion. It requires a very specific <strong>character voice<\/strong> and a deep understanding of internet subcultures.<\/p>\n<p>However, the core lesson applies to everyone: <strong>Human connection beats perfection.<\/strong> In an era of polished, boring corporate announcements, KFC Spain proves that sometimes, the best way to build a brand is to stop acting like one.<\/p>\n<p>If you\u2019re tired of boring ads, check out <a href=\"https:\/\/x.com\/KFC_ES\" target=\"_blank\" rel=\"noopener\"><strong>@KFC_ES<\/strong><\/a>. It\u2019s chaotic, it\u2019s weird, and it\u2019s arguably the coolest corporate account on the planet.<\/p>\n<p><a href=\"https:\/\/x.com\/KFC_ES\" target=\"_blank\" rel=\"noopener\"><strong>&gt; The official KFC Spain X account is here.<\/strong><\/a><\/p>\n<div class=\"related-posts-container\"><h5 class=\"related-posts-title\">Related Post<\/h5><div class=\"related-posts-list\"><div class=\"related-post-card-item\">\n                        <a href=\"https:\/\/minnano-rakuraku.com\/contents\/en\/zundamon-en-17151\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            <div class=\"card-item-img\">\n                                <img decoding=\"async\" src=\"https:\/\/minnano-rakuraku.com\/contents\/wp-content\/uploads\/2024\/12\/\u305a\u3093\u3060\u3082\u3093-300x169.webp\" width=\"300\" height=\"169\" alt=\"What is Zundamon? Is it a text-to-speech site? How does it work? 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You m...<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"When you think of a corporate social media account, you probably picture po...","protected":false},"author":10,"featured_media":23090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551],"tags":[879,923],"class_list":["post-23104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-appliances-life-en","tag-anime-en","tag-twitter-en"],"_links":{"self":[{"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/posts\/23104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/comments?post=23104"}],"version-history":[{"count":2,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/posts\/23104\/revisions"}],"predecessor-version":[{"id":23106,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/posts\/23104\/revisions\/23106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/media\/23090"}],"wp:attachment":[{"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/media?parent=23104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/categories?post=23104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/tags?post=23104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}