{"id":23104,"date":"2025-12-25T08:00:23","date_gmt":"2025-12-24T23:00:23","guid":{"rendered":"https:\/\/minnano-rakuraku.com\/contents\/?p=23104"},"modified":"2025-12-25T09:29:23","modified_gmt":"2025-12-25T00:29:23","slug":"kfc_es-en","status":"publish","type":"post","link":"https:\/\/minnano-rakuraku.com\/contents\/en\/kfc_es-en-23104\/","title":{"rendered":"Why KFC Spain\u2019s Twitter is Unhinged: The Genius Behind the Chaos &#038; Anime Memes"},"content":{"rendered":"<p>When you think of a <strong>corporate social media account<\/strong>, you probably picture polished graphics, polite product announcements, and carefully curated PR campaigns. But there is one account that has shattered these norms, leaving the internet in a state of confusion and delight: <a href=\"https:\/\/x.com\/KFC_ES\" target=\"_blank\" rel=\"noopener\"><strong>KFC Spain&#8217;s official X (formerly Twitter) account<\/strong><\/a>.<\/p>\n<p>Known for posting content that makes users ask, &#8220;Is the social media manager okay?&#8221;, <a href=\"https:\/\/x.com\/KFC_ES\" target=\"_blank\" rel=\"noopener\">KFC Spain (@KFC_ES)<\/a> has become a global phenomenon. Instead of ads, they post pixelated anime images and surreal memes, racking up millions of views.<\/p>\n<p>For fans of Japanese anime like <strong>Jujutsu Kaisen<\/strong>, <strong>Dragon Ball<\/strong>, and <strong>Chainsaw Man<\/strong>, the account is a goldmine. But why is a fried chicken brand in Spain posting anime references? Here is a deep dive into the <strong>&#8220;unhinged&#8221; strategy<\/strong> that has made KFC Spain the most chaotic brand on the internet.<\/p>\n<div class=\"related-posts-container\"><h5 class=\"related-posts-title\">Related Post<\/h5><div class=\"related-posts-list\"><div class=\"related-post-card-item\">\n                        <a href=\"https:\/\/minnano-rakuraku.com\/contents\/en\/sixseven-en-23029\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            <div class=\"card-item-img\">\n                                <img decoding=\"async\" src=\"https:\/\/minnano-rakuraku.com\/contents\/wp-content\/uploads\/2025\/12\/sixseven_top-300x169.webp\" width=\"300\" height=\"169\" alt=\"What is the &#8220;67&#8221; Meme? Inside the Gen Alpha Brainrot Trend Taking Over 2025\" loading=\"lazy\">\n                            <\/div>\n                            <div class=\"card-item-content\">\n                                <h6 class=\"card-item-title\">What is the &#8220;67&#8221; Meme? Inside the Gen Alpha Brainrot Trend Taking Over 2025<\/h6>\n                                <p class=\"card-item-excerpt\">&quot;Why do I keep seeing the number &#039;67&#039; all over YouTube comments?&quot; &quot;Why is my kid screaming &#039;Six Seven!&#039; while making weird hand gestures?&quot; If you\u2019ve found yourself asking these questions, you aren&#039;t alone. In 2025, a mysterious number has swept across the internet in the US and beyond, evolving...<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div><\/div><\/div>\n<h2>The Art of &#8220;Low Effort&#8221;: What Makes KFC Spain So Bizarre?<\/h2>\n<p>Have you ever visited KFC Spain\u2019s profile? Unlike typical major brands that use high-budget photography for their header images, KFC Spain often has <strong>no header at all<\/strong> or uses images so low-quality they look like they were made in Microsoft Paint.<\/p>\n<p>From the moment you land on their page, the vibe screams, &#8221; <strong>We don&#8217;t care.<\/strong> &#8221; But this calculated &#8220;laziness&#8221; is exactly the hook. It signals to the user that this isn&#8217;t a stiff corporation\u2014it&#8217;s just another user on the internet.<\/p>\n<p>Let\u2019s look at some specific examples that broke the internet.<\/p>\n<h3>The &#8220;Chainsaw Man&#8221; Dance<\/h3>\n<p>One of their massive viral hits piggybacked on the manga and anime <strong>Chainsaw Man<\/strong>. A fan-made video of the character <strong>Reze<\/strong> dancing (originally based on a meme from the <em>Touhou Project<\/em>) was trending online.<\/p>\n<p>KFC Spain didn&#8217;t just retweet it. They posted a surreal video of a <strong>chicken<\/strong> performing the exact same dance steps in front of a KFC restaurant. The reaction was immediate: &#8221; <strong>Why is an official account doing this?<\/strong> &#8221; and &#8221; <strong>I don&#8217;t understand the context, but I love it.<\/strong> &#8221; By embracing the absurdity, they won over fans worldwide.<\/p>\n<div class=\"aligncenter\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"es\" dir=\"ltr\">ya es viernees <a href=\"https:\/\/t.co\/GDZIGD8Wze\">pic.twitter.com\/GDZIGD8Wze<\/a><\/p>\n<p>\u2014 KFC (@KFC_ES) <a href=\"https:\/\/twitter.com\/KFC_ES\/status\/2001959994431070671?ref_src=twsrc%5Etfw\">December 19, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/div>\n<div class=\"aligncenter\"><iframe loading=\"lazy\" width=\"440\" height=\"783\" title=\"\u300cIRIS OUT\u300d#\u30ec\u30bc\u30c0\u30f3\u30b9 #\u30c1\u30a7\u30f3\u30bd\u30fc\u30de\u30f3 #RezeDance #ChainsawMan #IRISOUT\" src=\"https:\/\/youtube.com\/embed\/o2rrJ7FDi-g\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<h3>Dragon Ball, Naruto, and the &#8220;Choking Sasuke&#8221; Meme<\/h3>\n<p>The brand\u2019s love for anime runs deep. They tackled the legendary <a href=\"https:\/\/naruto-official.com\/en\" target=\"_blank\" rel=\"noopener\"><strong>Naruto<\/strong><\/a> meme where Sasuke is pinned against a wall by Itachi. In KFC\u2019s version, Itachi is replaced by <strong>Colonel Sanders<\/strong>, with a caption implying Sasuke simply &#8221; <strong>lacked enough sauce.<\/strong> &#8221;<\/p>\n<div class=\"aligncenter\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"zxx\" dir=\"ltr\"><a href=\"https:\/\/t.co\/H4CRmW715C\">pic.twitter.com\/H4CRmW715C<\/a><\/p>\n<p>\u2014 KFC (@KFC_ES) <a href=\"https:\/\/twitter.com\/KFC_ES\/status\/1577977466680901632?ref_src=twsrc%5Etfw\">October 6, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/div>\n<p>They also frequently post nonsensical charts. One famous post featured a pie chart comparing &#8221; <strong>Other people<\/strong> &#8221; and &#8221; <strong>Pollo<\/strong> &#8221; (Chicken). The chart claimed, completely without logic, &#8221; <strong>I am made of 72% chicken.<\/strong> &#8221; These cryptic posts generate massive engagement because they are purely for entertainment, not selling.<\/p>\n<div class=\"aligncenter\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"es\" dir=\"ltr\">si soy <a href=\"https:\/\/t.co\/I9iUBctzug\">pic.twitter.com\/I9iUBctzug<\/a><\/p>\n<p>\u2014 KFC (@KFC_ES) <a href=\"https:\/\/twitter.com\/KFC_ES\/status\/1592186548422049793?ref_src=twsrc%5Etfw\">November 14, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/div>\n<div class=\"related-posts-container\"><h5 class=\"related-posts-title\">Related Post<\/h5><div class=\"related-posts-list\"><div class=\"related-post-card-item\">\n                        <a href=\"https:\/\/minnano-rakuraku.com\/contents\/en\/puppetsunsun-en-22791\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            <div class=\"card-item-img\">\n                                <img decoding=\"async\" src=\"https:\/\/minnano-rakuraku.com\/contents\/wp-content\/uploads\/2025\/12\/puppetsunsun_top-300x169.webp\" width=\"300\" height=\"169\" alt=\"Puppet Sunsun: Who Is the \u201cScreaming Blue Thing\u201d and Is He Related to Elmo?\" loading=\"lazy\">\n                            <\/div>\n                            <div class=\"card-item-content\">\n                                <h6 class=\"card-item-title\">Puppet Sunsun: Who Is the \u201cScreaming Blue Thing\u201d and Is He Related to Elmo?<\/h6>\n                                <p class=\"card-item-excerpt\">With his fuzzy blue fur and adorable, innocent eyes, you\u2019ve probably noticed this lovable puppet popping up more frequently on your social media feed or maybe even on television lately. This is Puppet Sunsun (PUPPET SUNSUN), a breakout character currently capturing the hearts of Gen Z and young adults. Sunsun\u2019s...<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div><\/div><\/div>\n<h2>Why It Works: The &#8220;Chaos Marketing&#8221; Strategy Explained<\/h2>\n<p>Why would a global brand post blurry memes instead of product shots? This is a high-level execution of a strategy often called <strong>&#8220;Chaos Posting&#8221;<\/strong> or <strong>&#8220;Dank Meme&#8221; Marketing<\/strong>.<\/p>\n<h3>What is Chaos Posting?<\/h3>\n<p>In internet culture, this style refers to creating content that is intentionally low-quality, ironic, or completely aggressive towards the context of the conversation. The goal is to create a sense of disruption on the timeline.<\/p>\n<p>While traditional marketing relies on beautiful visuals, this style thrives on <strong>&#8220;bad&#8221; collages and context-free memes<\/strong>. KFC Spain has been crowned a master of this art because they commit to the bit 100%.<\/p>\n<h3>The Antidote to &#8220;How Do You Do, Fellow Kids&#8221;<\/h3>\n<p>Modern audiences, especially Gen Z, are allergic to brands trying too hard to sound young\u2014the &#8220;fellow kids&#8221; syndrome.<\/p>\n<p>KFC Spain\u2019s community manager avoids this by acting like a regular internet dweller. They might tweet, &#8221; <strong>No good memes today, so I&#8217;m not posting,<\/strong> &#8221; or roast their competitors with savage humor. This lack of &#8220;salesy&#8221; desperation makes their posts feel like <strong>content<\/strong>, not <strong>commercials<\/strong>, resulting in explosive engagement rates.<\/p>\n<div class=\"related-posts-container\"><h5 class=\"related-posts-title\">Related Post<\/h5><div class=\"related-posts-list\"><div class=\"related-post-card-item\">\n                        <a href=\"https:\/\/minnano-rakuraku.com\/contents\/en\/rurouni-kenshin-kyoto-en-17768\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            <div class=\"card-item-img\">\n                                <img decoding=\"async\" src=\"https:\/\/minnano-rakuraku.com\/contents\/wp-content\/uploads\/2025\/03\/rurounikenshin_top-300x238.png\" width=\"300\" height=\"238\" alt=\"Exploring Rurouni Kenshin Pilgrimage Spots in Kyoto\" loading=\"lazy\">\n                            <\/div>\n                            <div class=\"card-item-content\">\n                                <h6 class=\"card-item-title\">Exploring Rurouni Kenshin Pilgrimage Spots in Kyoto<\/h6>\n                                <p class=\"card-item-excerpt\">Since the manga series began in 1994, Rurouni Kenshin: Meiji Swordsman Romantic Story has gained popularity in a variety of forms, including anime and live-action film adaptations. Known as &quot;Ruroken&quot; in Japan, it is also called Samurai X in some foreign countries such as the U.S., because of the cross-shaped...<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div><\/div><\/div>\n<h2>The Japanese Connection: Respecting the Culture<\/h2>\n<p>You might wonder: Why anime? And why does a Spanish account care about Japanese pop culture?<\/p>\n<h3>The Colonel as an Anime Icon<\/h3>\n<p>Interestingly, statues of Colonel Sanders are a staple at KFC locations in Japan, whereas they are quite rare in the US and Europe. Because of this ubiquity, the Colonel often appears as a gag character or a background Easter egg in Japanese anime (like <em>Gintama<\/em> or <em>Higurashi<\/em>).<\/p>\n<p>Western anime fans often wondered, &#8221; <strong>Why is the KFC guy in so many anime?<\/strong> &#8221; <a href=\"https:\/\/www.kfc.es\/\" target=\"_blank\" rel=\"noopener\">KFC Spain<\/a> noticed this trope and &#8220;reverse-imported&#8221; it. By memeing the Colonel in an anime style, they are showing a deep <strong>respect for otaku culture<\/strong> and acknowledging the jokes that fans are already making.<\/p>\n<h3>The &#8220;Otaku Burger&#8221;<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/minnano-rakuraku.com\/contents\/wp-content\/uploads\/2025\/12\/kfc_es_otaku.jpg\" alt=\"\u30b9\u30da\u30a4\u30f3 KFC LOS OTAKU \u304a\u795d\u3044\" width=\"600\" height=\"337\" class=\"aligncenter size-full wp-image-23091\" \/><\/p>\n<p style=\"text-align: right;\">(Source:<a href=\"https:\/\/prensa.kfc.es\/kfc-replica-en-espana-la-tradicion-japonesa-de-comer-su-pollo-frito-por-navidad\/\" target=\"_blank\" rel=\"noopener\">KFC Restaurants Spain<\/a>)<\/p>\n<p>Their commitment went beyond memes when they launched a real product called the &#8221; <strong>Otaku Burger<\/strong> .&#8221; The marketing materials featured the Japanese word for &#8220;Otaku&#8221; and used Teriyaki sauce\u2014a nod to Japan&#8217;s unique tradition of eating KFC for Christmas.<\/p>\n<p>They didn&#8217;t just slap a cartoon on a wrapper; they researched the culture and created a product that fit the narrative. This authenticity is why the anime community embraces them rather than rejecting them.<\/p>\n<h2>Should Your Business Try This?<\/h2>\n<p>Seeing KFC Spain\u2019s success, you might think, &#8220;We should start being unhinged too!&#8221; <strong>Proceed with caution.<\/strong><\/p>\n<p>This strategy works for KFC Spain because the Spanish internet community already has a strong culture of irony and chaotic humor. For many brands, suddenly acting this way can lead to a PR disaster or confusion. It requires a very specific <strong>character voice<\/strong> and a deep understanding of internet subcultures.<\/p>\n<p>However, the core lesson applies to everyone: <strong>Human connection beats perfection.<\/strong> In an era of polished, boring corporate announcements, KFC Spain proves that sometimes, the best way to build a brand is to stop acting like one.<\/p>\n<p>If you\u2019re tired of boring ads, check out <a href=\"https:\/\/x.com\/KFC_ES\" target=\"_blank\" rel=\"noopener\"><strong>@KFC_ES<\/strong><\/a>. It\u2019s chaotic, it\u2019s weird, and it\u2019s arguably the coolest corporate account on the planet.<\/p>\n<p><a href=\"https:\/\/x.com\/KFC_ES\" target=\"_blank\" rel=\"noopener\"><strong>&gt; The official KFC Spain X account is here.<\/strong><\/a><\/p>\n<div class=\"related-posts-container\"><h5 class=\"related-posts-title\">Related Post<\/h5><div class=\"related-posts-list\"><div class=\"related-post-card-item\">\n                        <a href=\"https:\/\/minnano-rakuraku.com\/contents\/en\/zundamon-en-17151\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            <div class=\"card-item-img\">\n                                <img decoding=\"async\" src=\"https:\/\/minnano-rakuraku.com\/contents\/wp-content\/uploads\/2024\/12\/\u305a\u3093\u3060\u3082\u3093-300x169.webp\" width=\"300\" height=\"169\" alt=\"What is Zundamon? Is it a text-to-speech site? How does it work? 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We&#039;ll also explain...<\/p>\n                            <\/div>\n                        <\/a>\n                    <\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"When you think of a corporate social media account, you probably picture po...","protected":false},"author":10,"featured_media":23090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551],"tags":[879,923],"class_list":["post-23104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-appliances-life-en","tag-anime-en","tag-twitter-en"],"_links":{"self":[{"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/posts\/23104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/comments?post=23104"}],"version-history":[{"count":2,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/posts\/23104\/revisions"}],"predecessor-version":[{"id":23106,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/posts\/23104\/revisions\/23106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/media\/23090"}],"wp:attachment":[{"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/media?parent=23104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/categories?post=23104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minnano-rakuraku.com\/contents\/wp-json\/wp\/v2\/tags?post=23104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}