Tokyo is a fascinating city with a fusion of traditional and modern culture.
The diversity of the city is one of its attractions when it comes to selecting souvenirs for your trip.
Limited items available only in Tokyo and classic Japanese products will leave special memories for visitors.
In this article, we have carefully selected 15 must-have souvenirs in Tokyo.
From sweets to sundries, from classic to limited edition, we will thoroughly introduce souvenirs that will please everyone.
We hope you will find a gem packed with the charms of Tokyo!
- A must-visit in Tokyo! Popular spots to pick out souvenirs
- If you are lost, this is the place to go! We recommend the convenient Tokyo Station
- Five souvenirs limited to Tokyo Station are noteworthy!
- Standard Tokyo Souvenirs｜Popular Sweets
- Recommended Tokyo Souvenirs｜Food & Beverage
- Popular Tokyo Souvenirs｜Beauty & Sundries
- How to choose souvenirs efficiently in Tokyo? Preparation in advance is important
- Buy some souvenirs in Tokyo!
A must-visit in Tokyo! Popular spots to pick out souvenirs
Tokyo is a city where tradition and innovation blend perfectly, and this charm is evident in its souvenirs.
For tourists, it may be difficult to decide where to buy souvenirs.
Here are five popular souvenir spots to visit in Tokyo.
To efficiently acquire special items unique to Tokyo, know which areas are the hottest and enjoy your shopping experience to the fullest.
Omotesando / Harajuku
Omotesando is a popular area for finding high-quality and sophisticated souvenirs.
Particularly recommended are “NUMBER SUGAR,” a store specializing in handmade caramels, and “UN GRAIN,” a store specializing in mignardises.
At NUMBER SUGAR, additive-free handmade caramels are popular for their simple packaging and wide variety of flavors.
On the other hand, “UN GRAIN” sells beautiful bite-sized mignardises, whose gorgeous appearance and delicate taste create a special feeling.
There are other noteworthy spots in the Omotesando area.
Omotesando Hills, home to many luxury brands, is a complex that offers not only shopping, but also art and events.
Shibuya
The first two places you should not miss when choosing souvenirs in Shibuya are Shibuya Scramble Square and Hikarie.
Shibuya Scramble Square is a spot where the latest trends are gathered, and is a great place to find a wide variety of souvenirs, including modern sundries, fashion items, and high-quality food.
Hikarie, on the other hand, is another place not to be missed, offering a wide range of traditional crafts and fashionable sundries.
The LOFT Shibuya Store is also highly recommended.
With a wide variety of practical souvenirs for daily use, such as stationery, sundries and character goods, you will find souvenirs that will be appreciated by people of all ages.
Ginza
Ginza is an ideal spot for selecting souvenirs, combining tradition and sophistication.
First, “Ginza Kikunoya” is a long-established Japanese confectionery store that has been in business since the Edo period. Its representative “Fukiyose” is a popular and colorful assortment of beautiful Japanese sweets that make a great gift.
Also located on the second basement floor of the Kabuki-za Theater is Kaomise, a souvenir shop that offers a variety of products related to Kabuki and a sense of traditional culture.
Kabuki-related goods and Japanese sweets are sure to be a welcome souvenir for visitors from overseas as well.
Asakusa
Asakusa is a popular area where visitors can enjoy picking out souvenirs while experiencing the traditional culture of Tokyo.
Especially recommended is the “Kaminari Okoshi” made by “Tokiwado Kaminari Okoshi Honpo,” a specialty of Asakusa that has been around since the Edo period.
It is characterized by its crispy texture and gentle sweetness.
The sweet potato cake with chestnuts from “Asakusa Mangando” is also very popular, with the natural sweetness of chestnuts and sweet potatoes filling the mouth.
It is a perfect souvenir.
By choosing these traditional sweets while walking along Asakusa's Nakamise Dori, you can bring home a unique taste of Tokyo as a souvenir.
Tokyo Station
Tokyo Station is a very convenient spot for tourists and business travelers to pick up souvenirs.
With easy access to the Shinkansen bullet train and airport, it is a great place to quickly purchase souvenirs before your trip.
In addition, Tokyo Station offers a wide range of products from traditional Japanese sweets to the latest sweets and sundries to meet a variety of needs.
It is the perfect place to get Tokyo-style souvenirs in a limited time in an efficient manner.
Many items are available only at the station, making it possible to select souvenirs with a special feeling.
If you are lost, this is the place to go! We recommend the convenient Tokyo Station
Tokyo Station is a reliable place to go when you are in doubt about which souvenir to buy.
The station's vast interior offers a wide selection of products in a variety of genres, making it easy to find souvenirs to suit a variety of tastes.
Another major attraction is its easy accessibility, making it a popular and convenient place to stop by between trips.
Here we introduce five popular souvenir spots in Tokyo Station.
Gransta Tokyo
Gransta Tokyo is a must-visit spot if you are looking for souvenirs at Tokyo Station.
This underground area is home to a variety of stores selling sweets, Japanese confectionery, and sundries, and is a convenient place to stop by while traveling.
The shops are located inside the station, making it easy to shop even before heading to the Shinkansen or the airport.
There is a wide selection of souvenirs unique to Tokyo, many of which are easy to take home, making them ideal as gifts to take overseas.
The wide range of items, from traditional items to the latest trends, will surely satisfy your shopping needs.
Tokyo Station Ichibangai
If you are looking for souvenirs at Tokyo Station, Tokyo Station Ichibangai is a spot you should not miss.
Here you will find a wide variety of Tokyo Station exclusive products and sophisticated sweets and sundries, making it the perfect place to find that special souvenir.
In particular, traditional Japanese sweets and high-quality food products will make delightful gifts for people of all ages.
In Ichibangai, you will also find many items in stylish packaging and Tokyo-style designs, as well as a wide variety of practical sundries.
Because it is located inside the station, it is a great place to stop by quickly between trips, allowing for efficient shopping even in a short period of time.
Daimaru Tokyo Store
Daimaru Tokyo Store is also a good place to look for souvenirs at Tokyo Station.
Conveniently located directly connected to Tokyo Station, the underground food floor in particular is not to be missed.
A wide variety of souvenirs, including Japanese sweets, and high-end foodstuffs, are available for those looking for a quality gift.
Specialty products from all over Japan are gathered here, so you can enjoy the tastes of many different regions at once.
In addition, the wrapping and packaging are beautiful, making them ideal for gift-giving.
The Daimaru Tokyo Store is a popular spot for many travelers because of the convenience of stopping by before heading to the Shinkansen or airport, as well as the quality souvenirs available.
Even if your time is limited, you will be able to find that special souvenir.
Tokyo Character Street
If you are looking for souvenirs at Tokyo Station, you cannot miss Tokyo Character Street.
Here you will find many stores specializing in popular Japanese anime, manga, and game character goods, with items for both children and adults.
Japanese character culture is especially appealing to people from overseas, and there are many limited-edition products available only here.
A wide variety of goods featuring famous characters such as Pokemon, Doraemon, and Ghibli are popular as souvenirs.
Located inside the station, it is also a convenient place to stop by for a quick visit in between trips.
Why not find some special character goods at Tokyo Character Street?
Five souvenirs limited to Tokyo Station are noteworthy!
Tokyo Station offers a wide variety of souvenirs, but especially popular are the “Tokyo Station Limited” items.
Limited edition items have a special feel that can only be found at that location, and are recommended for travelers and those looking for gifts.
Here is a selection of attractive limited edition souvenirs available only at Tokyo Station.
Ivorish "French Toast Financier Triple"
(Source:PR TIMES)
Ivorish's “French Toast Financier Triple” is a luxurious sweet treat available only at Tokyo Station.
It is a unique combination of a moist financier with a French toast-like flavor, and is characterized by the exquisite sweetness of butter and maple flavors.
As the name “Triple” suggests, the set comes in three different flavors to enjoy, making it a satisfying treat.
The stylish packaging also makes it a perfect gift.
The size is small enough to take home easily, so it is also recommended as a souvenir for people overseas.
Audrey "Tokyo Limited Box"
Audrey's “Tokyo Limited Box” is a very popular set of gorgeous and stylish sweets.
It is an assortment of delicate raspberry and cream sweets with a light flavor, beautiful to look at, and makes a great gift.
The Tokyo Station limited edition packaging is especially luxurious and special.
It is a perfect gift for those who love sweets, and its easy-to-take-away size makes it a good souvenir for overseas customers as well.
The elegant taste and design give it a uniquely Tokyo charm.
BURDIGALA TOKYO "Hiroo Bistine"
(Source:PR TIMES)
BURDIGALA TOKYO's “Hiroo Bistine” is an assortment set of high-quality baked goods.
The crispy, buttery bistiennes have a simple yet deep flavor.
The assortment of eight different flavors makes this a perfect gift or for yourself.
The packaging is sophisticated and luxurious.
Its light weight and easy-to-carry size make it a great souvenir for travelers and overseas.
It is popular as a special baked good available only at Tokyo Station.
The Maplemania "Maple Cookie Assortment Tin"
(Source:PR TIMES)
The Maplemania's “Maple Cookie Assortment Tin” is a baked good featuring cookies rich in Canadian maple syrup.
The crunchy texture and buttery flavor combine perfectly to create a taste that is appreciated by people of all ages.
The “Gransta Tokyo” limited edition tin is especially popular as a gift, featuring a large brand logo on a luxurious gold tin.
The can can also be used as a container for small items after eating, making it a highly practical item that can be enjoyed both inside and out.
The special Tokyo Station limited edition makes it a great gift for yourself or as a gift.
nuevo by BUNMEIDO "Maple Castilla"
(Source:PR TIMES)
nuevo by BUNMEIDO Maple Castella is a new style of sponge cake from the long-established Japanese confectionery store, Bunmeido.
The traditional Castella is kneaded with a generous amount of Canadian maple syrup, resulting in a moist texture and rich sweetness.
The gentle aroma of maple syrup and the robust flavor of the sponge cake are in perfect harmony, creating a taste that will please men and women of all ages.
Furthermore, “nuevo by BUNMEIDO” is popular for its sophisticated design and packaging.
It is therefore also highly valued as a gift.
The Maple Castilla is sold exclusively at Gransta Tokyo, and is available only at Tokyo Station.
Whether as a souvenir or a treat for yourself, be sure to try this fusion of tradition and modernity.
Extra: Kissaten ni Koishite ”Creme Brulee Tart"
(Source:PR TIMES)
Kissaten ni Koishite's "Crème Brulee Tart" is a popular sweet that combines smooth cream and crispy caramel.
The moist tart dough is topped with a generous amount of rich crème brûlée and accented with savory caramel.
The harmony of sweetness and bitterness makes this a luxurious dish that will leave you satisfied with just one bite.
The product is available not only at Gransta Tokyo in Tokyo Station, but also at Haneda Airport Terminal 1.
Although this product is also available at Haneda, we have introduced it as a special extra edition due to its delicious taste and popularity.
Standard Tokyo Souvenirs｜Popular Sweets
Tokyo offers a wide variety of attractive confections.
Among them, the most popular and standard souvenirs are beautiful to look at and taste great.
They are loved by many travelers and locals alike.
These confections are appreciated as souvenirs and gifts, and are useful for a variety of occasions.
In this issue, we will introduce five carefully selected popular classic sweets that represent Tokyo.
Tokyo Banana
(Source:PR TIMES)
Tokyo Banana is a classic sweet representing Tokyo.
It is a fluffy sponge dough filled with banana custard cream.
Characterized by its soft and gentle texture and the sweet and mild flavor of banana, it is popular among people of all ages.
It is especially popular among first-time visitors to Tokyo and is often chosen as a souvenir.
The simple yet sophisticated packaging makes it a great gift.
Seasonal flavors and designs are sometimes introduced, making this a product that can be enjoyed again and again.
Tokyo Banana is readily available at Tokyo Station and airports, so why not pick one up when you visit Tokyo?
pista & Tokyo “Pistachio Sandwich" (Pistachio & Pistachio)
(Source:PR TIMES)
pista & Tokyo's “Pistachio Sandwich (Pistachio & Pistachio)” is a sweet treat for pistachio lovers.
The crispy cookie dough is generously sandwiched with rich, thick pistachio cream, allowing you to fully enjoy the rich flavor of pistachios.
The cream is concentrated with the nutty richness and savory flavor of pistachios, and the flavor fills the mouth as you take a bite.
The cookies are a perfect match for the cream, creating an exquisite balance.
The sophisticated package design is also a distinctive feature, giving it a luxurious appearance.
Its stylish and compact size makes it a great souvenir or gift.
Ginnobudo "Sugarbutter Tree"
(Source:PR TIMES)
The “Sugarbutter Tree” by Ginnobudo is a luxurious sweet with milky white chocolate sandwiched between savory baked sugar butter dough.
The light, crispy texture and rich buttery flavor spread in the mouth, creating a delicious taste that lingers in the mouth.
The white chocolate sandwiched between the chocolate is just the right amount of sweetness and goes perfectly with the dough, creating a perfect balance.
The individually packaged pieces are easy to share and convenient for carrying around.
The stylish packaging makes it a perfect souvenir or gift.
The simple yet sophisticated taste is loved by people of all ages, making it one of Tokyo's most popular sweets.
Shiseido Parlor "Hanatsubaki Biscuit"
(Source:PR TIMES)
Shiseido Parlor's Hanatsubaki Biscuit is a traditional Tokyo sweet that has been loved for over 100 years.
It is characterized by its simple yet elegant flavor, creating a perfect balance between a light, crispy texture and a hint of sweetness.
The cookie is decorated with the “camellia” pattern, the symbol of Shiseido Parlor, and its beautiful design is also an attractive feature.
The gorgeous packaging and sophisticated design make them very popular as gifts.
Toraya "Yokan" (sweet bean jelly)
(Source:PR TIMES)
Toraya's “Yokan” is a traditional Japanese confectionery that has long been loved as a representative of Japan.
Made with the finest ingredients and carefully crafted, yokan is characterized by its elegant sweetness and smooth texture, and is popular not only among wagashi lovers but also among people of all ages.
The variety of flavors available, such as brown sugar, green tea, and white azuki bean, are all appealing, each richly flavored with the flavor of its ingredients.
Representative yokan products such as “Yoru no Ume” look beautiful and are very popular as gifts.
There is a wide variety of yokans, from individually wrapped ones to large gift items, allowing you to choose the one that best suits your purpose.
The packaging is simple yet luxurious, and is often appreciated as a souvenir or congratulatory gift.
Recommended Tokyo Souvenirs｜Food & Beverage
Tokyo offers a wide variety of popular food and beverage souvenirs.
From traditional tastes to products with a modern twist, the choices are wide-ranging and you will find items that will please a variety of occasions.
Here we introduce a selection of food and beverage items unique to Tokyo that we recommend as souvenirs and gifts.
Kayanoya "Tokyo Station Limited Kokorobakari"
Kayanoya's "Tokyo Station Limited Kokorobakari" is a popular luxury seasoning set.
The set includes items that add depth to dishes, centering on dashi soup stock made from carefully selected natural ingredients.
Because it is easy to enjoy authentic flavors, it is a perfect gift for people who love to cook.
In particular, Kayanoya dashi broth is characterized by its additive-free, natural flavor, which greatly enhances home cooking.
As the name “Kokorobakari (means "from the heart")” suggests, it is also a great way to express your gratitude to the recipient.
The package, exclusive to Tokyo Station, has a luxurious feel to it, giving it a special touch.
Ganso Kimurayaki Hyakuryoya “Tokyo Hyakuryo Anpan"
(Source:PR TIMES)
Ganso Kimurayaki Hyakuryoya's “Tokyo Hyakuryo Anpan” is a special anpan created under the theme of Japanese-Western fusion and retro-modernism. Using traditional French bread-making methods, the dough is as luxurious as a pastry.
Using plenty of premium butter and eggs, the texture is fluffy and moist, and the luscious taste is as if you are eating a sweet.
The shape of the bread is a lucky oval with a small seal stacked on top. It is beautiful to look at and has a special feeling.
This fusion of tradition and modern sensibilities makes this anpan a popular gift or souvenir.
"Tokyo Craft Cola" at Japan Department Store
Nippon Department Store's “Tokyo Craft Cola” is a cola base that makes it easy to enjoy craft cola by simply mixing it with carbonated water.
One bottle makes 5 to 6 cups, and the generous amount of herbs and spices used bring out a uniquely deep flavor.
It is made to go well with a variety of meals, and is perfect for when you want to refresh or relax at night.
It can also be enjoyed as a chai-like cola latte by mixing it with milk. Various arrangements are possible.
The stylish bottle design is also attractive, making it a popular gift or souvenir. We hope you will try “Tokyo Craft Cola,” which is full of the specialties of Tokyo.
"Tokyo Station Sake Brewery Doburoku" at Hasegawa Sake Brewery
Hasegawa Sake Brewery's Tokyo Station Doburoku is a special doburoku (type of sweet sake) made in Tokyo Station.
It is carefully produced using the same three-stage brewing process as sake, which includes washing the rice, steaming, making koji mold, fermentation, bottling, and fire-refining.
It is characterized by its smooth taste.
It has a perfect balance of sweetness from the rice and refreshing acidity, and is made to be easy to drink at 7% alcohol by volume, aiming for a taste that even doburoku beginners can easily relate to.
Seasonal Fruit Doburoku, made with seasonal fruits, is also recommended.
With a moderate alcohol content of 5%, the sweetness of the fruits harmonizes with the acidity of doburoku, giving it a refreshing yogurt-like flavor.
Popular Tokyo Souvenirs｜Beauty & Sundries
Tokyo offers a wide variety of hot beauty items and sundries, and more and more people are choosing these items as souvenirs.
Many of these items are not only beautiful to look at and functional, but are also practical and can be used on a daily basis, making them great gifts.
Here we introduce some of the most popular and recommended Tokyo souvenirs from the beauty and sundry categories.
OLD-FASHIONED STORE TOKYO "Tokyo Station Limited Handkerchief/Towel"
OLD-FASHIONED STORE TOKYO's “Tokyo Station Limited Handkerchief/Towel” is a popular item for train lovers and travelers.a
Designs include a handkerchief depicting the Joetsu Shinkansen MAX Toki connecting Tokyo and Niigata and a handkerchief with a bold arrangement of green trains.
Both are made of high quality materials and feature a soft touch, making them perfect for daily use.
Because they are light and not bulky, they are easy to use and carry with you while traveling.
When you visit Tokyo Station, be sure to pick up one of these special handkerchief towels.
Neue "Tokyo Station Building Motif Swallow Notebook"
Neue's “Tokyo Station Building Motif Swallow Notebook” is a stylish notebook with a design of the beautiful station building of Tokyo Station.
It is a collaboration with “Tsubame Notebook,” a long-established Japanese stationery manufacturer. It features simple but high-quality paper and design.
The retro-inspired motifs of Tokyo Station make it a popular gift and souvenir.
With its user-friendly size, it can be used for a wide range of purposes including memo, diary, and work use. As a special item available only at Tokyo Station, it is a recommended item that can be easily taken home.
Yoroshi Keshodo "365 Hand Cream"
Yoroshi Keshodo's “365 Hand Cream” is a unique hand cream with a different design and scent for each of the 365 days of the year.
Message Hand Cream is also recommended as a gift for birthdays and special occasions! It is gaining popularity as a gift.
The great appeal of this product is that you can choose your favorite design and fragrance while enjoying daily care.
It is available at our physical stores in Asakusa Nakamise Shopping Arcade and online. It is a perfect product for yourself or as a gift.
LuLuLun "Tokyo Koji Face Pack"
LuLuLun's “Tokyo Koji Face Pack” was born out of a desire to carry on the traditions of Edo with a face mask in the ever-changing city of Tokyo.
It contains beauty ingredients made from koji, a type of malted rice produced by the long-established Amanoya.
The koji, which is rich in amino acids and vitamin B group, provides plenty of moisture to the skin, making it smooth and moist.
Its high moisturizing effect makes it ideal for dryness prevention.
This item is popular for skin care while traveling and as a gift.
How to choose souvenirs efficiently in Tokyo? Preparation in advance is important
To select souvenirs efficiently in Tokyo, it is essential to prepare in advance.
First, it is helpful to check the map of each area and make a list of what to buy at each store.
You can also check the opening hours of popular spots in advance to avoid wasting time.
Checking visiting hours and accessibility to avoid crowds will also help ensure a smooth shopping experience.
With these tips, you can enjoy selecting souvenirs in Tokyo while making the most of your time.
Buy some souvenirs in Tokyo!
By planning well in advance, you can enjoy shopping comfortably while avoiding crowds and time loss.
Tokyo has many attractive souvenirs to choose from, so be sure to pick out a great souvenir!
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