Why KFC Spain’s Twitter is Unhinged: The Genius Behind the Chaos & Anime Memes
【この記事にはPRを含む場合があります】
When you think of a corporate social media account, you probably picture polished graphics, polite product announcements, and carefully curated PR campaigns. But there is one account that has shattered these norms, leaving the internet in a state of confusion and delight: KFC Spain’s official X (formerly Twitter) account.
Known for posting content that makes users ask, “Is the social media manager okay?”, KFC Spain (@KFC_ES) has become a global phenomenon. Instead of ads, they post pixelated anime images and surreal memes, racking up millions of views.
For fans of Japanese anime like Jujutsu Kaisen, Dragon Ball, and Chainsaw Man, the account is a goldmine. But why is a fried chicken brand in Spain posting anime references? Here is a deep dive into the “unhinged” strategy that has made KFC Spain the most chaotic brand on the internet.
The Art of “Low Effort”: What Makes KFC Spain So Bizarre?
Have you ever visited KFC Spain’s profile? Unlike typical major brands that use high-budget photography for their header images, KFC Spain often has no header at all or uses images so low-quality they look like they were made in Microsoft Paint.
From the moment you land on their page, the vibe screams, ” We don’t care. ” But this calculated “laziness” is exactly the hook. It signals to the user that this isn’t a stiff corporation—it’s just another user on the internet.
Let’s look at some specific examples that broke the internet.
The “Chainsaw Man” Dance
One of their massive viral hits piggybacked on the manga and anime Chainsaw Man. A fan-made video of the character Reze dancing (originally based on a meme from the Touhou Project) was trending online.
KFC Spain didn’t just retweet it. They posted a surreal video of a chicken performing the exact same dance steps in front of a KFC restaurant. The reaction was immediate: ” Why is an official account doing this? ” and ” I don’t understand the context, but I love it. ” By embracing the absurdity, they won over fans worldwide.
ya es viernees pic.twitter.com/GDZIGD8Wze
— KFC (@KFC_ES) December 19, 2025
Dragon Ball, Naruto, and the “Choking Sasuke” Meme
The brand’s love for anime runs deep. They tackled the legendary Naruto meme where Sasuke is pinned against a wall by Itachi. In KFC’s version, Itachi is replaced by Colonel Sanders, with a caption implying Sasuke simply ” lacked enough sauce. ”
— KFC (@KFC_ES) October 6, 2022
They also frequently post nonsensical charts. One famous post featured a pie chart comparing ” Other people ” and ” Pollo ” (Chicken). The chart claimed, completely without logic, ” I am made of 72% chicken. ” These cryptic posts generate massive engagement because they are purely for entertainment, not selling.
si soy pic.twitter.com/I9iUBctzug
— KFC (@KFC_ES) November 14, 2022
Why It Works: The “Chaos Marketing” Strategy Explained
Why would a global brand post blurry memes instead of product shots? This is a high-level execution of a strategy often called “Chaos Posting” or “Dank Meme” Marketing.
What is Chaos Posting?
In internet culture, this style refers to creating content that is intentionally low-quality, ironic, or completely aggressive towards the context of the conversation. The goal is to create a sense of disruption on the timeline.
While traditional marketing relies on beautiful visuals, this style thrives on “bad” collages and context-free memes. KFC Spain has been crowned a master of this art because they commit to the bit 100%.
The Antidote to “How Do You Do, Fellow Kids”
Modern audiences, especially Gen Z, are allergic to brands trying too hard to sound young—the “fellow kids” syndrome.
KFC Spain’s community manager avoids this by acting like a regular internet dweller. They might tweet, ” No good memes today, so I’m not posting, ” or roast their competitors with savage humor. This lack of “salesy” desperation makes their posts feel like content, not commercials, resulting in explosive engagement rates.
The Japanese Connection: Respecting the Culture
You might wonder: Why anime? And why does a Spanish account care about Japanese pop culture?
The Colonel as an Anime Icon
Interestingly, statues of Colonel Sanders are a staple at KFC locations in Japan, whereas they are quite rare in the US and Europe. Because of this ubiquity, the Colonel often appears as a gag character or a background Easter egg in Japanese anime (like Gintama or Higurashi).
Western anime fans often wondered, ” Why is the KFC guy in so many anime? ” KFC Spain noticed this trope and “reverse-imported” it. By memeing the Colonel in an anime style, they are showing a deep respect for otaku culture and acknowledging the jokes that fans are already making.
The “Otaku Burger”
(Source:KFC Restaurants Spain)
Their commitment went beyond memes when they launched a real product called the ” Otaku Burger .” The marketing materials featured the Japanese word for “Otaku” and used Teriyaki sauce—a nod to Japan’s unique tradition of eating KFC for Christmas.
They didn’t just slap a cartoon on a wrapper; they researched the culture and created a product that fit the narrative. This authenticity is why the anime community embraces them rather than rejecting them.
Should Your Business Try This?
Seeing KFC Spain’s success, you might think, “We should start being unhinged too!” Proceed with caution.
This strategy works for KFC Spain because the Spanish internet community already has a strong culture of irony and chaotic humor. For many brands, suddenly acting this way can lead to a PR disaster or confusion. It requires a very specific character voice and a deep understanding of internet subcultures.
However, the core lesson applies to everyone: Human connection beats perfection. In an era of polished, boring corporate announcements, KFC Spain proves that sometimes, the best way to build a brand is to stop acting like one.
If you’re tired of boring ads, check out @KFC_ES. It’s chaotic, it’s weird, and it’s arguably the coolest corporate account on the planet.
> The official KFC Spain X account is here.
Satoshi / Editor-in-Chief, Minna no RakuRaku Magazine
SEO & AI Specialist. Gadget, Game & Urban Legend enthusiast. Former musician (songwriter). Leveraging web marketing experience to write on the theme of “easy tech.” Also manages internal AI implementation.
